“Last year we were successful in helping hundreds of Atlanta children start the school year off right. I enjoyed seeing the smiles on the faces of so many kids when I handed them shoes and book bags and school supplies,” said Ludacris. So on Friday, August 3rd, 2007, Ludacris and The Ludacris Foundation held their second Back to School event aimed at helping Atlanta youth get ready for the 2007/2008 school year.

The private event started at 10am with a fitness Olympiad with games and prizes, courtesy of Sony’s film Daddy Day Camp and culminated with the Back to School distribution from 1pm to 4pm. The fair was held at the Pleasant Hill Community Center in Roswell, GA.

Ludacris and The Ludacris Foundation teamed with NBA player Jarvis Hayes, The Jarvis Hayes Foundation, Sam’s Club, Brown & Co. Jewelers, DTP, GM, WellCare, KoolSmiles and Prevent Blindness of Georgia to provide students with shoe vouchers from Nike, school supplies, food, and health screenings.

Approximately 200 kids from the Sandy Springs and Roswell area participated and received athletic shoe vouchers, dental and vision screenings, hair cuts and more. The Ludacris Foundation and its partners also provided school supplies, entertainment, a reading corner featuring Briana’s Neighborhood children’s author Sahar Simmons and other surprises for the event.

“We wanted to do something to help prepare the kids for their first day back to school – It’s a great feeling to start school with new shoes and new supplies,” stated Roberta Shields, President of The Ludacris Foundation.